Forge Industrial Works is the newly opened industrial furniture, home decor, and gift shop on South Royal Street in Old Town. The concept is unique, and the response thus far to the store’s offerings has been overwhelmingly positive. The owners–Michelle and Scott Mitchell–are partners in life and in business, and to further introduce Forge we sat down and asked them a few questions.
The Forge aesthetic–industrial with a light farmhouse touch–is one we have personally enjoyed for many years. Friends who come into the store for the first time often remark that it looks a lot like our home! When we came up with the idea for a store filled with the kinds of pieces we love, we decided to run with it. We sought to open a store that offered something different from any other boutique in the area, and we think we’ve succeeded in doing that. We love spending time together working on projects like this, and it has been a ton of fun!
Frankly, I don’t know that anything prepared us for this. We’ve never owned this type of business before; our lack of retail-specific experience scared us. But we both believe if you work hard and put your heart into what you do, you will be okay.
We want Forge to be a fun and relaxing place to shop. We want our customers to get excited by the cool ways they can decorate their homes with what we have to offer. We also hope Forge becomes locals’ go-to destination for gifts of all kinds. We love that we already have regulars who stop by a few times a week on their walk home from work just to unwind and see what’s new! That’s the kind of environment we hope to create.
Nothing is quite like owning a restaurant! Owning two restaurants definitely keeps us on our toes. Restaurants change by the minute; they’re constantly in motion. The retail store, while the merchandise changes and evolves, basically maintains a steady rhythm and routine. It’s a little more predictable on a day-to-day basis. Both are fun and exciting though. Nothing would be possible in either world without the people we have helping us. We have an amazing team at all three locations, and that is really the secret to success.